OUR VISION | OUR PASSION
Let's face it, our lives are hectic! If we are going to exercise, it must be fun, efficient, and effective. As a wife, mother and business owner, I know that working out is not always our first priority. That is why, for the past 8 years, we have designed and engineered our fitness products exclusively for women, to be used in the privacy of our homes. You will not only save the time and expense associated with health club exercise, you will be able to fit in a workout more easily into your busy schedule.
Our products are compact, aesthetically appealing, organized, simple to use and every product comes with a complete exercise program to help you get started right away and deliver maximum results in a short amount of time. We believe that the easiest way for a woman to achieve her full potential is to provide her with meaningful health and fitness information in combination with high quality, affordable and easy to use fitness products.
Our vision is simple...
lifelong wellness through strength training
It is a scientific fact that strength training will not only help us lose weight, tone, tighten and reshape us physically, it will transform us emotionally. Once we start to experience these changes, we immediately feel increased energy, reduced stress, have greater self confidence and an increased sense of control over our lives. And who doesn't want that! Additionally, from a medical perspective, health studies have proven that strength training will reduce our chances of a heart attack, osteoporosis, breast cancer, and adult onset diabetes. This feeling of vitality and empowerment will help us live stronger, healthier and happier lives.
Our commitment is to provide you with the tools and information needed to make informed decisions regarding your fitness choices. We are exclusively devoted to helping women reach their lifestyle goals and firmly believe that an educated, well informed woman is a Fitness EM customer. I wish you the very best and welcome you to try our empower strength training equipment and Danskin fitness accessories to help you achieve your own personal fitness goals.
Warmest Regards,
Donna Savage, President
Fitness EM
From left to right. Heather Hawk,
Donna Savage, and Kathy O'Connell Johnson.